News Cooperative PotatoNext Appoints New CEO to Lead Post-Merger Integration

Cooperative PotatoNext Appoints New CEO to Lead Post-Merger Integration

H. van der Linden Takes the Helm to Guide Cooperative PotatoNext Through Transitional Phase

Cooperative PotatoNext has announced the appointment of Mr. H. van der Linden as its new Chief Executive Officer, effective June 26, 2024. This strategic move comes at a crucial time for the cooperative, which was established on October 1, 2023, through the merger of the consumer potato product divisions of Nedato, Agrico, and Leo de Kock & Zn B.V. The decision to bring in an experienced external director reflects the organization’s need to navigate the complexities of this significant merger and ensure a smooth transition.

Harry van der Linden, aged 56, brings a wealth of experience to his new role, particularly in the agricultural sector and financial executive positions. His background includes a proven track record in managing company transitions and mergers, with a strong emphasis on people, processes, and systems. This expertise will be invaluable as Cooperative PotatoNext works to integrate the diverse operations and cultures of its predecessor companies into a cohesive and efficient organization.

The appointment of Mr. van der Linden is intended to temporarily strengthen the management team during this pivotal period. The Board of Cooperative PotatoNext, alongside the Supervisory Board, is confident that his leadership will support the cooperative’s objectives and contribute to establishing a robust and collaborative organization.

As Cooperative PotatoNext moves forward, the focus will be on fostering effective collaboration among all stakeholders to build a healthy and productive organization. The leadership team looks forward to working with all partners to achieve these goals and ensure the continued success of the cooperative.

Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers

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