News Bretagne Plants Innovation Showcases Promising Potato Varieties in Annual Field Day

Bretagne Plants Innovation Showcases Promising Potato Varieties in Annual Field Day

New Hybrids and Market-Established Varieties Highlighted at Variety Testing Event

Under sunny skies with a refreshing eastern breeze, the Bretagne Plants Innovation station held its annual variety testing event, bringing together farmers, agronomists, and industry experts to explore the latest advancements in potato cultivation. This year’s field day featured not only the market-proven varieties of potatoes but also an exciting lineup of new hybrids, presented by Julien Parel.

The event, a key opportunity for industry professionals to evaluate the performance of new and established potato varieties, attracted a wide range of participants. These included potato growers, plant breeders, and suppliers of crop protection products, all eager to see firsthand the results of ongoing breeding programs. The highlight of the day was the introduction of promising hybrids that, although not yet commercialized, hold significant potential for the future.

Sylvie Marhadour, a key figure at Bretagne Plants Innovation, emphasized the importance of such gatherings: “Today’s field day is a valuable opportunity to reconnect with colleagues and partners, especially following PotatoEurope 2024. It provides a chance to not only showcase new varieties but also to gather insights on market trends and the evolving needs of the industry.”

The event underscored Bretagne Plants Innovation’s commitment to advancing potato breeding and enhancing the productivity and quality of crops for farmers. With a focus on innovation and sustainability, the station continues to play a crucial role in the development of new potato varieties that meet the demands of both domestic and international markets.

As the potato industry continues to evolve, platforms like Bretagne Plants Innovation are essential for driving progress and ensuring that farmers have access to high-performing varieties that contribute to both yield improvement and sustainability.

Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers

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