KFC has revealed its secret recipe to the Ruffles brand to provide Canadians with an epic snacking experience. Fried chicken and potato chips are synonymous, with the ridged crunch of Ruffles potato chips and the flavor of KFC’s iconic 11 herbs and spices.
This flavor clash occurs at a time when consumers’ appetites for unique flavor collaborations have never been greater. Ruffles® KFC Original Recipe® Chicken chips combine the Colonel’s favorite 11 herbs and spices with the iconic Ruffles ridges. This combo offers a flavor explosion most unexpectedly.
“KFC’s secret recipe is one of the best-kept secrets out there, but we couldn’t turn down the opportunity to make the ultimate Finger Lickin’ Good chip with such a powerhouse brand. We love seeing what’s happening with like-minded brands uniting, and we’re thrilled to join forces with Ruffles to bring the unimaginable to consumers who know and love our products,” Katherine Bond-Debicki, CMO, KFC Canada said.
According to Lisa Allie, Senior Marketing Director, PepsiCo, Ruffles, and KFC have a lot in common.
“We both have a legacy of innovative products that pack a big, satisfying crunch and mouth-watering taste! Ruffles KFC Original Recipe Chicken chips give Canadians a unique & adventurous flavor and crunch experience,” Allie added.
The limited-edition product comes with an additional bonus (printed on the bag): 66 g and 180 g bags of Ruffles® KFC Original Recipe® Chicken chips include an offer of 20% off on the next KFC order over USD10 online or via the KFC app.
A source: https://www.potatobusiness.com