News Company history Potato Tour: Kyrlay Agrofirm. How Marat Karimov brings the farm “under one...

Potato Tour: Kyrlay Agrofirm. How Marat Karimov brings the farm “under one roof”

Kyrlay Agrofirm: 1,200 ha of potatoes, a unified base, irrigation, and ‘smart’ logistics. How Marat Karimov is consolidating infrastructure, refreshing the seed program — and why the farm stepped away from rapeseed — in our Potato Tour report.
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Infrastructure first — yield later. Kyrlay Agrofirm (Republic of Tatarstan) is systematically consolidating previously scattered units on a single site: building service garages and a self-service wash for machinery, switching the light-vehicle fleet to gas, tightening control with video surveillance, and expanding irrigation. The season plan: 1,200 ha of potatoes and 180 ha of vegetables — with strict attention to crop rotation, cover crops, and seed quality.

What they’re building and why

  • One production hub. Over four years, a farm once spread across four divisions is being consolidated on one base: about 6,000 m² has been approved.
  • New 1,400 m² garage: repair area + storage; overhead crane planned; nearby self-service wash for long vehicles and special machinery; utilities block (break room, tea room).
  • Fuel discipline. A temporary filling station has been moved onto the base; all light vehicles run on gas (“sometimes pricier, but you can’t steal it”).
  • Control. 12 cameras with high resolution and 24/7 recording — “better than a few weak cameras in 5–6 places.”

“It costs colossal effort and money, but the control you get is huge.”


Acreage and production culture

  • Potatoes — 1,200 ha; vegetables — 180 ha.
  • Spring this season has been prolonged: operations started earlier than usual, but repeated rains meant potato planting began roughly on schedule (± a couple of days).
  • Crop rotation & ‘giving back’ to the soil. After potatoes they sow spring crops and apply cover crops (mustard, oilseed radish): “potatoes take a lot — you must return it.”
  • Seed program. They purchase super-super-elite in small lots, then multiply internally, refreshing annually to raise the share of elite class seed.
  • Varieties. In the mix — Impala, Colomba, and “Riverom” (as heard — likely Riviera). Impala is praised for storability, taste, and stress tolerance; “storage-sensitive” varieties are sold straight from the field.

Weather, rye, and a tough harvest ahead

  • As of the spring inspection, rye is “standing like a wall” — the year promises high yields, but harvest will be difficult (heavy biomass, logistics, losses, pressure on machinery).

Crop economics: where the margin is — and isn’t

  • Rapeseed: on ~700 ha revenue was ₽15 million versus ~₽13 million for crop protection — the “arithmetic” didn’t work, so they pulled back.
  • Flax: “buyers purchase steadily,” with lower risk and inputs.
  • Sunflower: acreage increased (last year 50–70 ha); high-margin but risky.
  • Cereals (rye, barley, wheat) act as a safety cushion: if unsold, they go to dairy feed.

People and social responsibility

  • 12 villages fall within the farm’s responsibility: road clearing and local issues included.
  • On site — a canteen (feeds repair crews and nearby field teams; distant brigades get hot meals in thermoses).
  • Dairy organization: 3 milkings per day, ventilation; focus on “comfort, climate, feed, and staff.”

Irrigation and water

  • Reel systems (pull out — and they retract under their own power).
  • Six dams serving the farm; a large district dam is slated for reconstruction to Kyrlay’s needs; a buffer reservoir is planned to shorten water-delivery distance (up to 20 km).

Machinery and service

  • They deliberately use different brands to understand each line’s strengths and weaknesses.
  • In practice, the “red machines” “won” — not only in build quality, but also in spare parts and service responsiveness.

Key facts (at a glance)

  • 1,200 ha potatoes; 180 ha vegetables.
  • Base: ~6,000 m²; new 1,400 m² garage; self-service wash.
  • 12 CCTV cameras, 24/7 recording.
  • Irrigation: reels, dams, future buffer reservoir.
  • Seed program: annual refresh; focus on super-super-elite.
  • Cover crops after potatoes: mustard, radish.
  • Varieties: Impala, Colomba, “Riviera” (as heard).
  • Crop mix rethink: less rapeseed (costs ate margins), more flax and sunflower.

Quotes

  • “We’re bringing infrastructure together in one place — higher control, fewer losses.”
  • “Impala is strong on storability and taste; storage-sensitive varieties we sell right from the field.”
  • “Rye will stand like a wall — a fruitful year, but a hard harvest.”
  • “Rapeseed ‘ate’ the economics: ₽15M revenue vs ₽13M on chemicals — that’s not for us.”

Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers

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