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HarvestEye Partners with G Visser & Sons to Elevate Potato Quality Control on Prince Edward Island

by Viktor Kovalev
12.07.2024
in News
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HarvestEye Partners with G Visser & Sons to Elevate Potato Quality Control on Prince Edward Island
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Advanced Machine Learning Technology Aims to Enhance Grading Efficiency and Quality for PEI’s Premier Potato Grower

HarvestEye, a cutting-edge machine-learning-driven crop insights tool, has formed a strategic partnership with G Visser & Sons, a leading potato producer on Prince Edward Island (PEI). This collaboration seeks to leverage HarvestEye’s technology to enhance the grading process and ensure the highest quality of produce for the North American market.

Harnessing Machine Learning for Superior Potato Quality Control

G Visser & Sons, a prominent name in the PEI potato industry, is integrating HarvestEye into their operations to advance their quality control and grading processes. The HarvestEye system is now employed on one of the farm’s packing lines, which processes an impressive 226.7 tons of potatoes each week. This advanced technology offers valuable insights into the size, shape, and variation of potatoes, which are critical factors in grading and quality assessment.

The HarvestEye tool utilizes machine learning algorithms to analyze visual data from the packing line, providing real-time feedback that supports the sorters working on the conveyor belt. By tracking and documenting key characteristics of the potatoes, HarvestEye helps to ensure that only the highest quality produce meets market standards. The system not only aids in maintaining high grading standards but also alleviates physical strain on workers by automating parts of the grading process.

A Valuable Partnership for Innovation and Efficiency

Harry Tinson, General Manager at HarvestEye, emphasized the significance of this collaboration: “Working closely with one of PEI’s top potato-growing families, our relationship with G Visser & Sons provides an invaluable opportunity within the fresh produce market. It enables us to broaden our understanding of how HarvestEye can support growers, packers, and processors, particularly concerning the challenges pertinent to PEI and other North American potato-growing regions. Having visited the G Visser & Sons team to begin our partnership, we saw a tremendous opportunity to forge a lasting relationship, as the business looks to innovate its operations while remaining true to its family values of sustainable farming.”

Through this partnership, HarvestEye aims to expand its presence in the North American market by demonstrating the effectiveness of its technology in real-world applications. The collaboration with G Visser & Sons serves as a pivotal step in exploring how HarvestEye can address challenges unique to PEI’s rich red soils and variable climate conditions.

Enhancing ROI and Operational Efficiency

As the partnership progresses, G Visser & Sons plans to explore further applications of HarvestEye’s technology to maximize return on investment (ROI). The goal is to integrate HarvestEye into additional packing lines and field operations, including the use of handheld devices for in-field test digs and more sophisticated machinery for crop lifting and grading.

Adam Jay, Chief Operating Officer at G Visser & Sons, shared his perspective on the partnership: “While we proudly rely on human intuition with our team of quality sorters, we were looking to implement a system that could provide a passive real-time monitoring tool to more quantifiably evaluate shrink, reducing the impact of potential human errors, such as how fatigue can lead to inconsistent performance. After initially attempting to develop our optical system, we discovered HarvestEye while attending Fruit Logistica and were impressed by how the system could apply to our needs. Having now become accustomed to the system in operation on one of our packing lines, we have found HarvestEye’s daily reporting to be incredibly insightful. It is a tool that we believe can help us continue to provide the high-quality products that our customers require and the data to help ensure that we optimize the return for the grower of each lot of potatoes.”

Future Directions for HarvestEye in North America

Looking ahead, HarvestEye is committed to expanding its influence across the North American potato industry. Vidyanath (Vee) Gururajan, Managing Director of HarvestEye, outlined the company’s vision: “PEI is integral to the North American potato industry and by building relationships with established growers such as G Visser & Sons, who have a deep-rooted understanding of the growing landscape, we can continue to innovate the hardware and software elements of our product to offer even more bespoke support to customers. As HarvestEye continues to expand into the North American market, we are committed to interacting with more users on the ground through partnership and distributor relationships, enabling more opportunities and flexibility to trial, feedback, and adopt the system.”

Tags: Agricultural Technologycrop insights technologyfood processing innovationsG Visser & Sonsgrading efficiencyHarvestEyeMachine Learning In AgricultureNorth American potato marketPEI potato industrypotato quality control
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Viktor Kovalev

Viktor Kovalev

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