When agriculture meets entertainment, the result can be as satisfying as a perfectly crispy French fry—and McCain Foods is proving just that. For the 2025 Major League Baseball season, McCain has partnered with the Chicago Cubs to serve its SureCrisp® Fries at Wrigley Field, one of the most iconic sports venues in the U.S.
McCain is no stranger to innovation: as the supplier behind 1 in 4 fries consumed globally, the company continues to lead in both agricultural sourcing and foodservice technology. The SureCrisp® line is a prime example—developed with a proprietary batter system that allows fries to maintain their crunch for up to 30 minutes, even under heat lamps or during delivery.
This development is not just about convenience. In the competitive world of quick-service restaurants (QSRs), stadium concessions, and third-party delivery platforms, maintaining food quality over time is essential. According to Technomic’s 2024 Foodservice Trends Report, 47% of consumers say they avoid ordering fries through delivery because they arrive soggy. McCain’s SureCrisp® directly addresses this gap, offering a solution tailored to modern dining expectations.
The Wrigley Field rollout is part of a broader “Summer Fry Days” activation, during which McCain will surprise fans with free fries at Friday home games. A branded SureCrisp® Fry House pop-up at Gallagher Way (just outside the stadium) will further extend the experience, serving up fresh fries alongside interactive activities. The Fry House will also tour local Chicago events, demonstrating the product’s versatility and reach beyond traditional restaurant settings.
SureCrisp® Fries are available in 10 distinct cuts, including Straight Cut, Crinkle, and Skin-On Spiral—each optimized for holding texture and heat. Their application in Wrigley Field’s high-volume, high-wait-time environment is a real-time case study in agri-food engineering and supply chain efficiency.
This partnership also reflects McCain’s holistic approach to potato innovation—from field-level agronomy to retail marketing. The company’s agricultural division works closely with contract growers to ensure consistent quality of raw materials, while its foodservice arm experiments with coatings, cuts, and preparation methods that meet both culinary and logistical challenges.
For agricultural scientists, engineers, and farm operators, this collaboration is a glimpse into the evolving ecosystem of value-added potato products. The ability to deliver a farm-grown crop in a form that delights consumers in dynamic, demanding settings is no small feat—and McCain’s success underscores the opportunities that exist at the intersection of innovation, infrastructure, and end-user experience.
With SureCrisp® Fries now part of the Wrigley Field experience, McCain Foods has shown how agricultural innovation can seamlessly integrate into modern lifestyles. As consumer demand for convenience and quality grows, products like SureCrisp® not only elevate the humble potato—they redefine how we think about food in motion. For those in the potato value chain, this is a call to think bigger, bolder, and crispier.
